BMW Open
Organisation and marketing (including sponsoring) of the BMW OPEN
// Conception, overall organisation, assumption of the economic risk
// Implementation of the key visual
// top stars of the international tennis elite participating:
Roger Federer, Stan Wawrinka, Tomas Berdych, Marin Cilic, Feliciano Lopez, Jo-Wilfried Tsonga, Gael Monfils, Tommy Haas, etc.
// 40,000 visitors in 2012 (record attendance)
// Over 30 hours of coverage on German TV
Performance period:
Marketing: 1998 – 2012
Organiser: 2002 – 2012
BMW Open
International tennis championships of Bavaria //
Game, set, match
