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X Games Munich

Successful bidding, vision and conception, overall organisation, marketing (including sponsoring), development of the visual appearance of the X Games Munich 2013

// X Games: the world’s largest action sports event with more than 200 of the world’s best athletes from the fields of skateboarding, BMX, Moto X and Rally
// Thanks to the special combination of top sporting performance and a casual, youthful character, a broad target group could be addressed – from sports enthusiasts to lifestyle-oriented young people, the young at heart and families
// 130,000 visitors over 4 days of events
// 9 of 11 events sold out
// Over 25 hours of coverage on German TV (reach: 27.51 million viewers)

Performance period: 2013

X Games Munich

Never think it stops here // The superlative of action sports

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